White Castle New HQ

After 85 years operating out of their previous headquarters, White Castle now calls this highly innovative 105,000 sq ft. facility home. My team was brought in to facilitate traditional AV communication/collaboration systems, which evolved into an opportunity to showcase White Castle's history, corporate values, and unique "Craver" culture. The result was a combination of traditional/digital signage, combined with a series of creative, technology-forward experiences.

Reception Desk Physical/Digital Signage

PROJECTION MAPPED THRONE

Located in the front of the office, this custom-built throne is surrounded by bespoke animated content. A tablet-based photo activation provides a branded, shareable moment.

STORY WALL

The multitouch Story Wall allows visitors to toggle between three modes, each of which has distinct branding and content. "White Castle History" allows guests to explore rich media archives, "White Castle Shares" focuses on community based initiatives, and The "Craver Hall of Fame" celebrates the brand's unique customer and employee culture.

Founder's Desk

The Founder's Desk showcases White Castle's legacy with a modern twist. When visitors pick up the phone, they are treated to historical messages from WC leadership over the past 100 years. A shelf next to the desk supports a series of digital photo frames, providing visual context for the audio, and a slideshow of historical archives when not in use.

DIGITAL SIGNAGE PROGRAM

A building-wide digital signage network provides White Castle with customizable templates to support internal communications, reinforce company values, and celebrate employees.

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